.@kendricklamar’s music catalog has been surging in streams over the past two weeks, thanks to his wins at the 67th Grammy Awards and performance at the Super Bowl LIX Halftime Show. 📈🏈 His songs catalog raked in 25.49 million on-demand official U.S. streams on Friday, Jan. 24, according to @luminate_data. The day after the Grammy’s (Feb. 3), where he won five awards including Record of the Year and Song of the Year, his streams increased from 21.28 million to 27.66 million. That’s a 30% increase day-by-day. His music saw an even sharper increase after his performance at the Super Bowl LIX Halftime Show. His music earned 38.6 million streams on Feb. 9, the day of the Super Bowl. The next day (Feb. 10), his songs tallied 70.88 million. That’s an 84% percent increase. Take a look at Kendrick’s daily streams from Jan. 24-Feb. 11.