Loyalty programs issue more than $300 billion in value every year. An estimated $1 trillion in points sits unused.
The points already live in software, some of them even onchain. The reserves backing them usually sit apart, disconnected from the programs they back.
For SMT, that changes now: the reserve portfolio runs programmatically in a Centrifuge vault, managed by
@JHIAdvisors across $JTRSY and $JAAA. Working reserves generate yield, and yield can fund better rewards for members.