Today marks the start of European AI Innovation Month, so hereโs a recap of how the EU AI Act likely affects organizations that publish AI-generated or AI-manipulated images, audio, video, or text that reaches people in the EU ๐ช๐บ
As of August 2, 2026, the EU AI Act's transparency provisions, Article 50, apply to many organizations publishing digital content into the EU market.
Here's a look at what Article 50 addresses, how the requirements differ by AI system and content type: