Weird growth tactic that is working well for us right now: Focusing on quality. We're not doing crazy things with AI. We don't have some secret growth hack or viral loop. Our business is: - A newsletter - A podcast - Webinars - Events - A private community And I'd say the single biggest lever we've pulled in the last 12 months is a focus on quality. This means: - More prep calls with guests and speakers (yes, it works - putting in more effort up front) - More editing cycles on newsletters and articles - More prep work on webinar setup, run of show, event logistics - Better research; deeper understanding of our audience and what people want In a world where it's become incredibly easy to just blast out and AI generate email to 50,000 people on our list, we're going the opposite direction. Leaning in to everything before publishing. Better research. Better prep. Better guests. Pushing for less fluff and more specifics, real examples, metrics, stories from marketing professionals who actually did the work and had something on the line. Don't let your lust for Claude get in the way of quality.