A recurring theme from the history of entrepreneurship: Seeing opportunity where others only see waste. Ivanka (@IvankaTrump) on (1) expanding the secondary market to offset the 40% of produce grown that never makes it off the field, (2) supporting small and medium-size farmers, and (3) connecting their fresh produce with partners like Chobani instead of letting it go to waste: “There was no secondary market for any fruit or vegetable that didn't meet an exact specification in terms of size and color, even though the taste and the quality were in no way compromised.” “Well that makes no sense at all. Let's stimulate the demand side so that we could support these small and medium-sized farmers.” “Why isn't there a secondary market? Why aren't these great strawberries going to a juicer if they can't be displayed at stores because they don't meet cosmetic specification that's really exact?” “We stimulate demand by working with companies and getting offtake for these small and medium-sized farmers that's meaningful. Companies like Chobani. Now all of the fruit that we find in their beautiful yogurt products and smoothies is all sourced by Planet Harvest from small and medium farmers. That would've been 100% waste.”