Being a supplement brand without science is kinda like being a saas company without AI right now It’s extremely clear at this juncture that premium, science-backed products in VMS are the only way forward Yesterday Nestlé divested 7 brands that totaled $1B - including Puritan’s Pride, Nature’s Bounty, Nuun, and more. This was a portfolio Nestle spend nearly $6B acquiring in 2021. But the more interesting read is what they held onto; Pure Encapsulations and Solgar® Vitamin & Herb - both premium, science first brands that have distribution through practitioner and speciality channels Combine the macro tailwind of GLP1 and if you have a science first product that solves a real problem that americans face on these drugs, you are building a very valuable business