Eleesat(@eleesatt):When the perps team walked me through what's coming, I could feel how much they love this product and the excitement. Jupiter Perps is a heritage product. It's proven, it's been here, and it has a legacy. A heritage product deserves a heritage reference. So I went to the most iconic launch in advertising history: Apple's 1984. That ad aired nationally once and changed what a launch could be. Apple didn't list features. It made a statement about who it was and what it stood against. That's the energy I wanted for Perps: a moment. Anticipation. My team took the idea and turned it around in ~24 hours. Watch 👇

2026.09.21 14:31

When the perps team walked me through what's coming, I could feel how much they love this product and the excitement. Jupiter Perps is a heritage product. It's proven, it's been here, and it has a legacy. A heritage product deserves a heritage reference. So I went to the most iconic launch in advertising history: Apple's 1984. That ad aired nationally once and changed what a launch could be. Apple didn't list features. It made a statement about who it was and what it stood against. That's the energy I wanted for Perps: a moment. Anticipation. My team took the idea and turned it around in ~24 hours. Watch 👇

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