"Agents want 10x or 100x more marketing to consume." @profound Co-Founder & CEO @thejamescad tells etn. about the steps companies must take to adapt to increased AI agents online: "Cloudflare reported that bot traffic exceeded human traffic on the internet for the first time ever. If I ask ChatGPT, Grok, or Gemini a question, they're going to send an agent on my behalf to different websites." "It puts this strain on the marketing world, which is if you aren't able to create 10x or 100x more marketing over the next five years, it's quite possible that your business will kind of fall into the background." "The only way you're going to do that is by hiring 10x or 100x more humans, or using a platform like Profound to build and use agents to create more content."