Double QT, but it’s very interesting how rapidly Silicon Valley’s marketing knowledge has just been completely destroyed. Men like Jobs were absolute brilliant once-in-a-generation marketers, early Google was making some of the undisputed best ads ever. Now you get this kind of self-referential slop and Grubhub bizarre lovecraftian dancing ad. this kind of thing in particular is egregious - it displays a complete lack of “bring to market” desire because it shows the people running the ad have no care for their value proposition. A $50 flight discount is a compelling offer already and there are a number of funny/clever ways to communicate it; but instead of doing that they engage in self-referential subculturism.