People ask me, "How do you know when an idea deserves more patience versus when it’s just not working?"
You don’t. No one does. Sometimes you have intuition, but often you have to guess.
I had this project called Podcast with Friends which I thought was gonna change my career. Biggest podcast ever. I think I killed it 3 minutes into the first episode in my head.
But maybe I was wrong. Maybe the execution was bad, but the idea was great. I don’t know... You just gotta try things and balance listening to your intuition, and letting the market decide.