You know what's absolutely wild about $PUMP? It's performed incredibly well despite PF making some of the most controversial decisions in crypto. The livestreaming era was fcking wild. No community airdrop. Callers reportedly making hundreds of thousands promoting $10k market cap shitters, most of the time without even trading the tokens themselves. Yet despite all the criticism, PF continues to generate enormous revenue and $PUMP has shown serious strength. There's a pretty uncomfortable lesson here: crypto doesn't always reward the projects with the best morals, the fairest tokenomics or the happiest communities. Sometimes it rewards whoever has figured out how to monetise human behaviour better than everyone else. And one thing I've learnt after nearly 10 years in crypto?! Gamblers absolutely love to gamble. You can hate the platform and still recognise how powerful its business model is.