Arielle Jackson(@hiiamArielle):1/ Listened to the YETI founders on "How I Built This" this morning, and there's a naming lesson in there that I often share with founders: Don't go with the least common denominator name everyone likes — pick the name that does the job you gave it that they can't forget.

Arielle Jackson

@hiiamArielle

Marketing @firstround and 100s of startups, formerly @Google @Square @coverscreen. Amateur jewelry maker and cook. Oldest possible millennial mom of two.

가입 March 2014

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Arielle Jackson@hiiamArielle

2026.08.31 14:55

1/ Listened to the YETI founders on "How I Built This" this morning, and there's a naming lesson in there that I often share with founders: Don't go with the least common denominator name everyone likes — pick the name that does the job you gave it that they can't forget.