Reddit call was absolutely fascinating. Everyone should listen to it as a bellwether for where the internet is going - AI Mode is increasingly default Google experience - AI Mode provides rich info and data in line, less incentive to leave search - AI Mose incentivizes dialog, Google wants to keep you engaged to serve more ads at each turn - Google will milk search for as much revenue as possible as they transition from a search company to a cloud service and chip company - As traffic from humans becomes more scarce this will put Google in an increasingly adversarial position to the rest of the internet - This is a massive headwind to all media type companies who are not destinations - This is a massive headwind to all content-driven go-to-market motions especially in the SMB. You have seen companies like HubSpot and get crushed by this funnel collapse We are entering the end game - a knife fight for the remaining and dwindling volume of human traffic on the internet