I sat down with @samdblond, founder of Monaco, to talk about to talk about the future of sales and GTM in the AI era. He's an incredible GTM leader and founder and I get new ideas every time I talk to him. Hope you enjoy. Timestamps: (0:00) Intro (1:26) Sam's sales journey (3:11) EchoSign learnings (5:28) Building Zenefits GTM (7:02) Parker's 0 to $10M thought exercise (9:51) Creating a demand-rich environment (14:20) People, brand, and revenue ops (21:19) Why Sam went to Founders Fund (28:00) Starting Monaco (29:40) Salesforce’s innovator's dilemma (31:40) Going straight for the system of record (34:30) Disrupting labor (41:10) Pricing in an AI-native environment (44:28) The Monaco GTM playbook (50:06) The $60,000 plane experiment (54:21) Creative campaigns vs. paid advertising (1:00:06) Monaco’s product approach (1:03:13) Advice for founders just starting to sell (1:07:58) Abundant pipeline and the right to say no