AI has basically made every B2B and SaaS product at least 10%-20% better now. In some cases, 50%-100% better. Everyone has rolled out something pretty cool by now, that really works. The problem, and I hate this term, but “AI Natives” are still … just better at it. The LLMs are open to everyone. It’s just, if you started there, and it’s all you do, you still are in many cases … better at it. So incumbents being 10%-50% better than 18 months ago still isn’t enough to reignite growth, in many cases. It may forestall churn, and lean to some upsell, but even 50% “better” with AI may not be enough to grow. You have to actually catch the startups, for real, maybe in many ways, for the first time ever in B2B.