Old playbook: “Get big to go global”
New playbook: “Go global to get big”
Some stats:
- 22.9% Stripe users are making most of their money abroad (up 2x from 11.6% in 2020).
- Of those, a quarter are making most of their money outside the top 10 global markets.
- Among the top 100 ai startups on Stripe, the median earns most of its revenue internationally and sells into 55 markets within its first year.
- As an example, Emergent Labs gets 70% of their revenue from abroad, and is doing material business (1%+ of revenue) in sixteen countries.
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