0xjerome(@jerome_wong99):Sometimes a toy does more for an IP than the actual story. People underestimate how powerful physical objects are in shaping belief, memory, and emotional attachment. A world becomes real the moment someone can hold a piece of it. Star Wars is the clearest example. In just one year (1977 to 1978 ), their toys pulled in $100M in revenue. The movie itself made $550 in its initial run, but that was just the beginning. Fast forward to 2024, and they’ve brought in around $10.3B. Sounds huge… until you compare it to the $32B generated from merchandise alone.

2025.11.30 13:56

Sometimes a toy does more for an IP than the actual story. People underestimate how powerful physical objects are in shaping belief, memory, and emotional attachment. A world becomes real the moment someone can hold a piece of it. Star Wars is the clearest example. In just one year (1977 to 1978 ), their toys pulled in $100M in revenue. The movie itself made $550 in its initial run, but that was just the beginning. Fast forward to 2024, and they’ve brought in around $10.3B. Sounds huge… until you compare it to the $32B generated from merchandise alone.