Jim Farley(@jimfarley98):Spending time with our customers to learn how they use their vehicles or see the little tweaks they make to fit their specific needs is such an important part of the product design process. Those experiences help inform future designs & improvements. That’s what happened recently when a group of @Ford employees volunteered with @TeamRubicon & saw firsthand how critical it is to keep tools organized & within reach during disaster response. That feedback inspired our engineers to help Team Rubicon rethink how their vans carry equipment & design a better disaster response vehicle:

2026.10.07 16:49

Spending time with our customers to learn how they use their vehicles or see the little tweaks they make to fit their specific needs is such an important part of the product design process. Those experiences help inform future designs & improvements. That’s what happened recently when a group of @Ford employees volunteered with @TeamRubicon & saw firsthand how critical it is to keep tools organized & within reach during disaster response. That feedback inspired our engineers to help Team Rubicon rethink how their vans carry equipment & design a better disaster response vehicle: