Jim Prosser(@jimprosser):For most of history, corporate communications has been about taking whatever a company has to say and turning it into a nice, smooth surface. That era is over. The best comms teams have already moved on to spiky comms, meaning rough edges, personality, opinion, and perspective.

Jim Prosser

@jimprosser

Founder and Principal, Tamalpais Strategies | Former comms leader @ Google, Twitter, SoFi, Paradigm | Calmer than you are.

가입 March 2008

3.7K 팔로잉 중 14.3K 팬

Jim Prosser@jimprosser

2026.09.24 21:31

For most of history, corporate communications has been about taking whatever a company has to say and turning it into a nice, smooth surface. That era is over. The best comms teams have already moved on to spiky comms, meaning rough edges, personality, opinion, and perspective.