Jen Abel
@jjen_abel
GM of Enterprise @stateaffairsUS … Co-Founder @jjellyfish_co … diary-ing my sales expereince
가입 May 2009
993 팔로잉 중 25.3K 팬
this is enterprise sales
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‘storytelling is the ultimate compression algorithm for human attention.
everything else, data, logic, tech feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit.
people think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision, or a product pitch.
if you want to accomplish anything meaningful, the story is the interface between it & the world.
get that wrong & nobody will give af. get it right & you bend steel with your bare hands.’
@signulll
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