My latest industry checks indicate that Amazon’s processor procurement strategy for its own consumer electronics is set to undergo its first major shift in 20 years: moving away from externally sourced processors and adopting a COT (customer-owned tooling) model, with Alchip as the exclusive provider of back-end design and testing for its self-developed chips. Key points: 1. Amid the rapid expansion of AI compute, Amazon’s free cash flow for the 12 months ended 1Q26 fell 95% year over year to about US$1.2 billion. To maintain financial flexibility and keep funding its AI investment cycle, Amazon is also streamlining its organization and improving the cost structure of its non-AI businesses. 2. Amazon's own-brand consumer electronics, including Kindle, Fire TV, Echo, Alexa-enabled products, Blink, and Ring, currently use externally sourced processors. To optimize its cost structure, Amazon plans to gradually shift away from external sourcing and adopt a COT model similar to the one used for AI chip Trainium, taking more control of processor development in-house. 3. For this transition, Amazon has selected Alchip as its exclusive partner for back-end design and testing. Alchip is expected to receive non-recurring engineering, or NRE, fees for each design project, while also benefiting from processor shipments. 4. The strategy is expected to begin in 2027. Once the transition is complete, annual shipments of Amazon’s in-house processors are estimated at around 40 million units. This shift should help improve the cost structure of Amazon’s own devices and become a meaningful growth driver for Alchip.