I only got to hear about his single and the new brand he launched during this whole saga. I honestly didn’t even know he had a brand.
And that’s what readiness and preparedness look like. He was prepared. He was ready. The moment the opportunity came, he took it and dropped what he had been working on.
A guy called out Abass for selling a fake jersey and got a lot of applause for doing that.
Within 2 days, everyone knew him
And the issue dragged for up to a week.
Nigerians felt for him, but there was nowhere to throw their pity.
Then Mr P. came with a touching story that brought him into the limelight again.
But shortly before telling that viral story, Mr. P had just dropped a single.
And wore his brand cap while telling the story all along.
Nigerians were touched…
And threw their pity into streaming and trending his songs and buying his faz caps.
This is a case study of how LUCK works.
Luck = Opportunity x Preparedness.
If opportunity comes and your preparedness is zero, you get zero luck.
If you are prepared, but not chasing opportunities, you still get zero luck.
And if you want me to advise you…
I’ll say prepare yourself before scouting opportunities.
.
.
.
See You Soon.
I’m The Mad Profit Guy.