Data from
@Shopify's earnings call on AI's impact on commerce ๐
TL;DR - the time to optimize your product for agents is now
-3x YoY increase in AI traffic + AI-originated orders
-AI-referred new buyers convert at 2x order rate
- 75% of AI-referred orders were in long tail categories (outside top 100)
- LLM-referred visits are 2.5x more likely to send users to a specific product page vs. non-AI search