this is my fourth video in a much simpler style, testing 8-10 before putting it in my rotation for extended period
half pro cam vs half iphone
half with music vs without
half with formal hooks versus just going right in
agent autopulls all data into google sheets and summarizes for review
this is how you validate a pillar
Brand positioning 101
Positioning against: taking an existing category and presenting a better alternative for a big subsection of customers
Price positioning: offering lower priced alternatives at the expense of something core
Customer positioning: Having your brand reflect something about the consumers identity