Rachel How(@rachelhxw):This app made $20M with no investors. And spent $1,000,000 on A/B tests. The usual advice all failed: → "Keep onboarding short" (how retention doubled) → "Users should log in" (10M users, NO login) Only 12.3% of apps on @mobbin skip the login step → "Show the right paywall at the right moment" (why it didn't work) → "Offer a free trial" (why they killed free trials) → "Get featured by Apple" (it actually hurt them) In this video, we break down: → the one paywall change that gave a 2× uplift → insights from 40 pricing experiments → soft vs hard paywalls → 50% of iOS purchases cancelled in under 3 min, and the fix → how they run hundreds of tests a month 🔍 'mobbin' on youtube

2026.09.11 03:27

This app made $20M with no investors. And spent $1,000,000 on A/B tests. The usual advice all failed: → "Keep onboarding short" (how retention doubled) → "Users should log in" (10M users, NO login) Only 12.3% of apps on @mobbin skip the login step → "Show the right paywall at the right moment" (why it didn't work) → "Offer a free trial" (why they killed free trials) → "Get featured by Apple" (it actually hurt them) In this video, we break down: → the one paywall change that gave a 2× uplift → insights from 40 pricing experiments → soft vs hard paywalls → 50% of iOS purchases cancelled in under 3 min, and the fix → how they run hundreds of tests a month 🔍 'mobbin' on youtube