Your next customer may never visit your website. Their AI agent might do it for them. Shop. Book. Make a return. Contact support. That gives your business three choices: 1. Block personal agents and risk turning customers away 2. Let personal agents find their own way through your website and APIs 3. Meet them with an agent of your own Your customer’s agent brings their intent. Your business agent brings the context — products, policies, data, workflows, permissions, and rules — to get it done. But if their personal agent does all the thinking, weighing, and recommending, it makes the decisions while your business just fulfills the order. Businesses that meet customers’ personal agents with business agents of their own keep the customer data, conversation, and relationship on their side.