1 domain expert + ai = 10x the output a big claim, but that's what I've seen when marketers become engineers when you already understand your market, why people buy and what makes a campaign work, learning to build opens up so much you can turn the work you've done for years into workflows that agents can run, then use your experience to review what comes back and push it further research that you'd struggle to fit into a campaign can happen alongside production. ideas that would've stayed in a document can become landing pages, lead magnets and campaign tests as you repeat the workflows, you improve the instructions, connect more tools and create evals around the mistakes you keep running into this is why I'm so excited about marketing engineering there's so much experience inside marketing teams that we can now apply across more work if you've spent years learning a marketing vertical, you already have something valuable to build with