Full disclosure, @mscryptojiayi is my wife, so take this with whatever grain of salt you want. But I've had a front row seat to how she works for years and I have some thoughts on this rebrand. Before I met her she was already early at @Binance. After we got married we started a VC together, did security, and went on to do all kinds of ventures. Those years gave her something most marketing people in crypto don't have: crisis muscle. I've seen her handle situations, more than I can count, that would've killed projects, sometimes it's not even her project, just a founder she advises who hit a wall and she's the one they trust - she's built different when things go sideways. Most agencies in crypto take your money, blast some KOL posts, and ghost you. Jiayi turns down 90% of projects that come through the door. Not because she can't take them. Because she won't put her name on something she can't fully commit to. Her own words: she only works with "long-term oriented projects with the most potential." I once asked her why she goes so hard for clients she's barely billing, taking calls past 2am (which is a norm), like it’s just another Tuesday. She basically said "that's just who I am." @BroLeon called her 老母鸡 (mother hen) in his QT and yeah, that tracks. She has this personal rule she posted last year: "Only do things I like and endorse. Only work with people I like." In an industry where most shops optimize for invoice volume, she optimizes for not letting people down. The partnerships, the communities, the story, the strategy, the go-to-market she crafts for each project. She feels responsible to all of it. I genuinely don't know anyone else who operates or cares like that at her level. Personally, wearing the husband hat: I'm proud of her. She earned this by saying no to easy money for years and choosing hard problems instead. If you're a founder looking for someone who'll actually give a damn whether you make it, she's worth talking to.