Simile CEO @joon_s_pk says their long-term goal is to simulate all 8 billion people on Earth: He says the real value isn’t just predicting what people will do - but understanding why they do it, referencing a line from the Oracle in The Matrix: ‘You’re not necessarily here to make a decision. You’ve already made the decision. You’re here to understand the decision and why you made it.’” “That captures the essence of simulation. The models we're creating aren't merely trying to predict the future - although we are good at that, and that is one of the core capabilities - but what is more important to me is understanding why we made a decision, and creating these kinds of bottom-up simulations where we can actually go back and trace through the audit logs of how society might unfold.”