I've seen the KOL list all over my TL, and most of the people picked aren't NFT people. Ask who actually trades NFTs and they won't know 95% of those names. Study an account's background before you make a deal. A 100k account can have huge engagement from farming groups and still not onboard real users. Decide what you actually want. If it's views, go for KOLs who bring views. If it's users, go for community founders and people who have real pull. Most web3 deals are noise. The same accounts get every deal, and their own followers know it's paid even without the tag, so nobody pays attention. The people who bring real value are the ones who run communities, share real perspective, or are followed and admired. And to the teams that didn't pay creators after they delivered: that's on you, not them. They did their part. If you thought they couldn't deliver value, you shouldn't have hired them. Learn from this and don't pull this again.