SF can’t make your product succeed. They help in the gtm launch of a product by getting the word out, that’s about it.
If another product launch happens that competes with Phoenix, then SF can try to help that team get of the ground. The amount of attention and the net effect of SF help doesn’t depend on SF, it depends on the product. Is it new, is it good? Do people like the narrative? All those things are what actually drives traction.
Everyone heard of Phoenix after the launch, it’s entirely on the Phoenix team to actually convert the attention into users.