If you think paying for marketing and content creators doesn’t do anything, look at what just happened to Cardano. You’ve just witnessed the power of social engineering and narratives led by influencers & media who completely changed the public opinion of Cardano, sending the price from 24 cents to 15 cents in just a week. Crypto is not a competition of best tech it’s a competition of public perception. The market has repeatedly shown that being technologically superior is not enough. Just look at Solana. Despite outages and technical issues, it climbed to the top because it captured marketing. Ethereum is still number two despite being expensive to use. Yet Cardano still likes to believe that investors solely buy based on tech, decentralization, and infra. ”build it and they’ll come“ - they won‘t. The majority of people buy based on public attention (marketing) and perceived upside. Infrastructure improvements may excite developers, but developers are not the market. I strongly believe we’re in a good place right now to really push what we have already built, but it looks like this will be yet another year we let projects and public attention die for the sake of funding even more infrastructure that won’t change a thing for the majority of the end user.