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Vivi
@vivilinsv
Silicon Valley reporter — tech, wealth, human–AI relations. @ftchinese · ex @Reuters TV · TEDx ·Confidential news tips → Signal: Vivilinsv.88; Views are my own
가입 December 2013
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今天真是职场变动新闻不断!饱受争议,有人爱有人恨的 X 大管家 @nikitabier 宣布卸任X产品负责人,转任公司顾问。 我们八一八他的故事,因为很硅谷,也很X。 2022年马斯克收购Twitter后,Nikita直接在平台上喊话:“@elonmusk,雇我来负责Twitter的产品。” 当时更像一句公开求职的玩笑。三年后,他真的成为X产品负责人,还调侃自己:“I’ve officially posted my way to the top.” 但他并非只会发帖。Nikita被称为消费社交领域的“病毒式增长之王”。他创办的青少年匿名赞美应用tbh,在几乎没有营销预算的情况下迅速登上App Store榜首,后来被Facebook收购;之后,他又用类似的底层心理机制打造Gas,再次登顶App Store,并卖给Discord。 他最擅长的,不只是做功能,而是理解人为什么会点击、分享和回来:人渴望被看见、被肯定,也忍不住想知道—“是谁喜欢我?” 2025年加入X后,他把这种对人性、网络效应和传播机制的理解带进了一个拥有数亿用户的平台。在大约400天里,X重建或更新了Timeline、Android App、用户引导、通知和聊天系统,并推出近30项新产品,长期延迟的X Money也终于向前推进。 他的影响不只在于上线了多少功能。 他让X的产品负责人第一次如此“公开地工作”:直接回应用户、解释产品决策、承认算法问题,也把自己放进用户的批评和嘲讽之中。产品经理不再躲在后台,而是同时成为用户、创作者和产品的一部分。 当然,他没有解决X所有的深层矛盾:机器人、AI垃圾内容、算法透明度、言论自由与商业激励之间的冲突依然存在。但他确实让X重新获得了一种罕见的产品速度,也进一步推动它从“Twitter式公共广场”,向内容、支付、金融和创作者经济融合的“Everything App”演进。 对Nikita的粉丝和拥护者而言 - 他既懂产品,也懂传播;既研究用户,也亲自成为用户。 不过,love him or hate him - 在社交媒体时代,最好的产品负责人,不是只会开发新功能 - 他必须真正生活在用户之中,而 Nikita 做到了。
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Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor. Serving the X community has been the privilege of a lifetime. X is, and will remain, the most important communication technology in history. But running this app is a 24/7 job and it's now time for me to take a breather. The app is seeing unprecedented growth in new users & engagement. We continue to break records every month. We've climbed 70 spots in the App Store since this time last year. And in the last 400 days, we rebuilt almost every aspect of X: the Timeline, the Android app, onboarding, notifications, chat and more. We also launched nearly 30 new products while protecting the integrity of the town square: becoming the first app to show Country-of-Origin on profiles and mounting defenses against AI bots. There's certainly much more work to be done, but our foundation is stronger than ever. None of this would have been possible without the incredible team here. The next leaders will take X to even greater heights with @benjitaylor on design, @singhai on core product engineering and @dinkin_flickaa on mobile engineering -- among many other great people. Thank you to Elon and the X team for welcoming me into the company. See you on the Timeline.
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