AMAZON LAUNCHES ALWAYS-ON AI AGENTS FOR THIRD-PARTY SELLERS $AMZN is upgrading Seller Assistant with “workflows” that can continuously monitor and act on pricing, inventory, listings and account health, even when a seller isn’t logged in. Sellers can describe a task in plain English, set guardrails, and let the agent run in the background. It can flag rating drops, adjust pricing, refresh listings or prepare restock plans, with approval controls and full audit trails. Amazon is also launching a Seller Assistant plugin for Amazon Quick and Anthropic’s Claude, letting sellers bring their Amazon sales, inventory and performance data into the AI tools they already use and take actions from there. Amazon says Seller Assistant already reaches 90%+ of its selling partners globally, with sellers accepting its recommendations more than 90% of the time.