Webflow(@webflow):Your website has two audiences now: the people reading it, and the machines reading it for them. Understanding how people behave and what earns their trust and connection, is what makes a digital experience work best. But search engines and AI assistants are interpreting your site before a human ever does. So the real question is: who are you actually building for? On Wednesday 7th of October, we're partnering with BS+A on an event in Melbourne. Building for People, will be a curated conversation about the human side of the web, covering adoption, trust, behaviour, and what actually makes people want to engage with and use what you build. Register your interest:

2026.09.24 15:54

Your website has two audiences now: the people reading it, and the machines reading it for them. Understanding how people behave and what earns their trust and connection, is what makes a digital experience work best. But search engines and AI assistants are interpreting your site before a human ever does. So the real question is: who are you actually building for? On Wednesday 7th of October, we're partnering with BS+A on an event in Melbourne. Building for People, will be a curated conversation about the human side of the web, covering adoption, trust, behaviour, and what actually makes people want to engage with and use what you build. Register your interest: