It's better to be a small account on X. Of course, bigger accounts with more engagement are better, but from what I have seen, most big accounts focus mostly on themselves. They won't think about how to scale their creators program or how to create good distribution during programs with other people; they will focus on how their content will go viral. Relying solely on you going viral is problematic. 1. Your audience is usually very specific to something. 2. Most of the people that are exposed to your content are the same people (especially with big accounts) 3. You are limited by scale, and you can die one day because of the algorithm. 4. Your business becomes less sellable because it won't work without you. I could, instead of just reaching out to people to write articles for me, post them myself and use QRTers on me to amplify them. And I would have a lot of followers, especially if the CTA is "follow me". I try to diversify it by using many creators as my audience. Because you can have an infinite reach like this.