One thing I realized after watching this video: most founders (me included) swing between two extremes. Either constantly filtering and finding new creators, or only trusting a very few.
Both are traps. With the former, you never build trust. With the latter, creators get too much bargaining power and get slack.
The sweet spot is in between: keep searching for new ones, but build strong trust and a culture bond with the best matches.
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i built @WisprFlow’s paid ads program
here’s how i’d rebuild it in 30 days
