Aaron Cannon(@AaronLCannon):2023: we invented the AI interviewer. 2026: we invented the AI user. Digital Twins by @OutsetAI is live today. Accurately simulating humans is now possible. But it has done by building one-to-one synthetic twins anchored on real humans, not just asking a foundation model to regurgitate population level responses. That's why we did it. We reinvented the way companies understand their customers a few years ago. We built the most rigorous and high scale mechanism to capture and process customer data. And since then, we've captured millions of deep, multimodal human responses around the world. The future of insights will be a combination of understanding and simulating human experience. We're doing both.

2026.08.27 19:59

2023: we invented the AI interviewer. 2026: we invented the AI user. Digital Twins by @OutsetAI is live today. Accurately simulating humans is now possible. But it has done by building one-to-one synthetic twins anchored on real humans, not just asking a foundation model to regurgitate population level responses. That's why we did it. We reinvented the way companies understand their customers a few years ago. We built the most rigorous and high scale mechanism to capture and process customer data. And since then, we've captured millions of deep, multimodal human responses around the world. The future of insights will be a combination of understanding and simulating human experience. We're doing both.

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