If you're selling rooftop solar to Indian homeowners, trust is the only thing that gets someone to put hardware on their roof for 25 years.
Everything else - financing, install quality, service - is downstream of whether the household believes you'll still be around in a decade.
We've been backing SolarSquare since their early days. 50,000 homes across 29 cities in, and they haven't slowed down on building that trust once - which is what makes MS Dhoni signing on as an investor & brand ambassador such a great fit.
Welcome to the captable, Captain!