Square has deepened its strategic partnership with OpenTable, bringing reservations, payments, and guest data together in one connected view for restaurant operators. What this enables:
- Unified guest profiles combining reservation history, dining preferences, and transaction data
- Reservation and transaction data connected to power loyalty and personalized marketing
- Bookings linked to spend, repeat visits, and lifetime value
- Available today for restaurants across the U.S., Canada, U.K., Australia, Ireland, and France
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