One of Abstract’s key focuses is not only to onboard culturally relevant projects and enterprises, but also to help Abstract and our ecosystem partners expand beyond the CT echo chamber and penetrate APAC’s fragmented retail markets. Through partnerships with Bloomingbit(Hankyung) and Blockmedia, often compared to Korea’s Wall Street Journal and CoinDesk, Abstract and our ecosystem partners are reaching 10M+ Korean retail audience each month. Korea is one of Abstract’s top priority regions and one of the world’s top three crypto markets. Korea drives 30% of global crypto trading volume, and 20% of the population invests in crypto. Sometimes, Korea's crypto trading volume exceeds that of the stock market. Unlike CT, information flows through domestic specialized platforms (KakaoTalk open chats, Telegram group chats, etc.) and niche media outlets. This fragmentation has made it challenging to reach key influencers and early adopters through conventional CT marketing alone. Building brand awareness, capturing mindshare, and strengthening social presence across APAC are foundational. These efforts will play pivotal role in onboarding real users to Abstract and our ecosystem partners and scaling the ecosystem.