Mitsubishi to expand U.S. lineup with new pickup and electrified models Mitsubishi is expanding its U.S. product lineup and market reach under its Momentum 2030 strategy, with plans to grow from four models today to six in 2027. – Mitsubishi plans to return to the U.S. pickup market, more than 15 years after discontinuing the Raider. – The new pickup is expected to help dealers compete in a segment they have long wanted Mitsubishi to enter, though the automaker has not confirmed where it will be built. – The brand’s U.S. lineup will expand with new electrified and rugged offerings, including the Eclipse Sportback EV and a rugged Outlander variant. – The Eclipse Sportback EV is expected to launch later this year and will be sourced from alliance partner Nissan. – Mitsubishi currently reaches about one-third of U.S. sales markets and wants to expand that coverage to more than half. – The Outlander PHEV gives dealers another electrified option alongside the upcoming EV. – Mitsubishi is pairing the product expansion with dealer network growth and a modernized retail strategy. The pickup could be the biggest opportunity for Mitsubishi dealers, giving them access to a high-volume segment that has been missing from the brand’s lineup since 2009. But expanding inventory alone won’t be enough—the success of Momentum 2030 will depend on whether Mitsubishi can grow its dealer reach and convert that broader lineup into new customers.