GateWatch(@GatewatchHQ):Marti's Co-Founder @cankut_durgun breaks down how they cracked the classic ride-hailing chicken-and-egg problem. Instead of building rider and driver bases from scratch simultaneously, they started as Türkiye's #1 micro-mobility app back in 2020, building a base of 4M+ riders across nearly 20 cities before ever launching ride-hailing in 2022. That let them skip half the cold start; they just had to build the driver side through online marketing and on-the-ground city launch teams. Paid advertising. Not investment advice.

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GateWatch@GatewatchHQ

2026.08.21 16:51

Marti's Co-Founder @cankut_durgun breaks down how they cracked the classic ride-hailing chicken-and-egg problem. Instead of building rider and driver bases from scratch simultaneously, they started as Türkiye's #1# micro-mobility app back in 2020, building a base of 4M+ riders across nearly 20 cities before ever launching ride-hailing in 2022. That let them skip half the cold start; they just had to build the driver side through online marketing and on-the-ground city launch teams. Paid advertising. Not investment advice.

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