Reform are about to learn the lesson of the law of diminishing returns. In 2020, Michael Bloomberg spent $1 billion employing 2,400 staff and saturating coverage on his Presidential campaign. It came to nothing. Money is an accelerant, not a cure. If the fundamentals are good, it improves things. If they’re bad, things will get a whole lot worse. You can buy staff and advertising, but you can’t buy judgement or integrity. Sometimes a bigger cheque just means you make more of the same mistakes. The Conservatives are up for the fight. We are raising millions, attracting new donors and winning back old ones because people can see what is coming. Britain does not need another protest party. It needs common sense, a serious plan and a party capable of bringing the country together. That is who we are. And it is what Reform will never be.