"Are you positive these referral tools can't track a sale?" I asked Jon that twice. Here's why. We want a referral leaderboard to help get Social Media Marketing World to 3,000 people. Jon ran deep research with Claude and Gemini, plus a playbook Rob Ainbinder sent me on Messenger. It came back as two options. Option A: reward sign-ups. Somebody shares an invite, a friend enters a free contest, one point. That's what the leaderboard tools do. Option B: reward ticket sales. Somebody shares an invite, a friend actually buys a ticket. That's what we've always done. Jon: "You get a point per referral. It doesn't matter whether the person signs up or not." Jessica: "Some of those platforms feel sketchy and spammy. It feels a little off from our branding." Jon's hybrid fix: at checkout we ask one question. "Who's your Player 1?" Then we know who referred them. Jessica thinks that's the best option on the table. But I'm not ready to give up on the tools. If one of them can drop a piece of code on our site and count an actual purchase, everything gets simpler. Jon's honest answer: "I'm not positive." So that's his assignment. Rule it out, fast. Because the one thing we all agree on: it's got to be easy, or nobody will use it. If you ran this leaderboard, would you reward sign-ups or ticket sales? Reply with one word: sign-ups or sales. 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #ReferralMarketing# #EventMarketing#