Sony and Bandai Namco have started a test project together using generative AI that can create images, animations, and other content on its own to help make video games faster and better.
This project is part of a bigger long-term partnership where the companies want to grow popular Japanese game brands around the world
They are already using generative AI to make official images for GUNPLA, the popular plastic model kits from the Gundam series.
Another tool called Mockingbird quickly turns real actor movements into full 3D animations
Sony says the AI will support the creators but never replace them, so the main ideas, designs, stories, and emotions in the games will always come from the human teams and performers.