Valve’s Gabe Newell always knew what makes Steam better than all other PC and console game stores. In a 2011 interview he said, “The thing that we’ve been successful with are the Steam sales.” While other companies made fancy stores or gave special games only for their platform, Valve made its sales into big events that gamers look forward to. The Summer Sale and Winter Sale give very big discounts of 75 to 90% off with time limits that make people want to buy fast. These sales bring much more traffic and can increase money many times over, which keeps players coming back year after year. This simple idea from more than 10 years ago is why Steam is still the top game store for PC gaming today. Via: gamesradar