Ubisoft is increasing its investment in generative AI to create more interactive gaming experiences. The company is working on a project called “Teammates,” where AI-powered characters can react and respond to players in a more natural way. Ubisoft wants NPCs and companions in games to feel smarter and more realistic. These AI characters could adapt to player actions, respond during gameplay, and enable less scripted conversations and events. The company is also using AI to help game development by improving testing, coding support, and managing large open-world games. Ubisoft’s future games, including major franchises like Assassin’s Creed and Far Cry, may include more AI-driven features as the company continues investing in this technology.