Pirat_Nation 🔴(@Pirat_Nation):Former Square Enix business director Jacob Navok says the company missed a huge opportunity by not following the free-to-play live service model that made Genshin Impact a global success. Navok said Square Enix “failed to capture a new generation of players” because it stayed focused on traditional full-price game releases while the industry moved toward free-to-play ecosystems built around long-term engagement. He believes the company should create “modern ongoing free-to-play games” and explore bigger crossover ideas, including collaborations between Final Fantasy and K-Pop. Navok also said “excessive internal bureaucracy” slowed the company and made it harder to adapt to changes in the gaming industry.

2026.05.24 10:03

Former Square Enix business director Jacob Navok says the company missed a huge opportunity by not following the free-to-play live service model that made Genshin Impact a global success. Navok said Square Enix “failed to capture a new generation of players” because it stayed focused on traditional full-price game releases while the industry moved toward free-to-play ecosystems built around long-term engagement. He believes the company should create “modern ongoing free-to-play games” and explore bigger crossover ideas, including collaborations between Final Fantasy and K-Pop. Navok also said “excessive internal bureaucracy” slowed the company and made it harder to adapt to changes in the gaming industry.

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