Steam wishlists are becoming less useful for predicting sales.
A new analysis looked at 160 Steam games released between 2020 and 2025 and compared their wishlists with their sales.
The results are pretty clear:
>Games released between 2020 and 2022 had higher wishlist-to-sales conversion.
>For games released between 2023 and 2025, the median conversion rate was roughly half as high after one and six months.